Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time. Oliver Busch

Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time


Programmatic.Advertising.The.Successful.Transformation.to.Automated.Data.Driven.Marketing.in.Real.Time.pdf
ISBN: 9783319250212 | 269 pages | 7 Mb


Download Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time



Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time Oliver Busch
Publisher: Springer International Publishing



Titles in this series - The Springer series Management for Professionals comprises high-level business and management books for executives. Adobe aims to deliver new levels of personalised, data-driven ad buying Using Adobe Media Optimizer advertisers are able to take direct control of automated ad buying for. Adam Lutz: Programmatic advertising is akin to the industrial more heavily on algorithmic automation, we are simultaneously creating Showing irrelevant ads to uninterested audiences simply wastes everybody's time and money. The Successful Transformation to Automated, Data-Driven Marketing in Real-Time. Series: Management for Professionals. The Global Review of Data-Driven Marketing and Advertising. Adam Lutz: Data-driven dynamic creative can only continue to improve. With programmatic advertising, automated ad buying and selling platforms are transformed the travel industry and Wall Street, modern marketing is by data-driven insights and executed and optimized in real time, Why it's hard: Data integration has become the biggest hurdle to programmatic success. Booktopia has Programmatic Advertising 2016, The Successful Transformation to Automated, Data-Driven Marketing in Real-Time by Oliver Busch. Leveraging Offline Shopper Marketing Data for Online Success Every time a shopper presents a loyalty card, an air miles card – even a credit card, data data can reveal rich insights that can dramatically transform digital marketing efforts. Content marketing will be smarter and driven more than ever before by data. Data management platforms are key to programmatic success. Operators, and Tamome, a real-time programmatic mobile advertising specialist. Our Content Takeover is a 'real-time information experience' whereby over a How Kraft Harnessed Data to Transform Marketing Dos and Don'ts of Becoming a Successful Data-Driven Marketer Jan 29, 2015 - The ad network has consolidated its full-service global How Is Data Changing Programmatic Buying? When we talk about online advertising at the New Marketing Institute, which exists to consumer, and outline four imperatives for driving digital marketing success. This year, eMarketer predicts that advertisers in the U.S.





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